LIFE & STYLE of the GEN X woman™
A digital home, dedicated to the women of Generation X.
EDITION TWO
The Magazine.
has landed…!

“Maison” – French for “home” – because true luxury is owning your space, your style, your life. 1973? That’s our vintage, aging to perfection.
Unfiltered CURIOSITY.
Curiosity is at the heart of everything we do. We are endlessly intrigued – by style, culture, travel, design, and the ever-evolving landscape of life.
Not Just New. NEEDED.
The creation of maison 1973 has been a long time in the making. A digital home dedicated to the women of Generation X.
Style cues. Life shifts. Insights and connection. It’s all here. Let’s not just settle for the surface-level; let’s dive deep, ask questions, seek purpose, and uncover some magic in the unexpected.
Take your time here. Get lost in our space…that’s the whole point.
You can read more about the story behind maison 1973 here.
To join our ‘memo by maison’ please click here.
A very warm welcome to you.
❥
Our WORLD
We see life as a blend of experiences, style, and meaningful moments.
Life, Style & EVERYTHING In Between

All things wellbeing, work and wanderlust

The intersection of personal style & home

EVERYTHING IN BETWEEN [EIB]
Where the rest of life happens
AGE is just a NUMBER;
DAMN RIGHT IT IS.
A F&%king Great One!

What MATTERS Most;
The maison 1973 Woman’s Manifesto
Life today as a generation X woman is busy and constantly changing.
We are raising children and caring for our parents, while building careers and finding new definitions of success. We are focussing on our health, relationships, friendships, home life and personal growth. We understand what truly matters and no longer spend time on what doesn’t.
The maison 1973 woman is bold, curious, intentional, and resilient. She values depth over distraction, quality over quantity, and confidence over comparison. She embraces change, knowing that standing still is not an option. She moves through life with grace, wit, and quiet strength.
Thoughtful READS
Insight, substance, and sharp storytelling that resonates — all made for the Gen X woman.
Dive in.
❥
- A Shift Show™ – Transforming Change into EmpowermentA Shift Show™ LAUNCHING SOON The Mental Flip: Changing Your… Read more: A Shift Show™ – Transforming Change into Empowerment
- Style, Sorted: The maison 1973 Basic Wardrobe EditThe INTENTIONAL wardrobe Effortless & hard working. “It’s what we… Read more: Style, Sorted: The maison 1973 Basic Wardrobe Edit
- Finding Joy in Movement: Tips for Midlife FitnessPOWER In Motion The key…just start! Finding YOUR joy In… Read more: Finding Joy in Movement: Tips for Midlife Fitness
- The Unseen POWER Of The GEN X woman todayThe quiet FORCE That keeps things moving. The OG Born… Read more: The Unseen POWER Of The GEN X woman today
- Boundaries, Burnout & The Art of Saying NoEnergy is CURRENCY Say no, flourish. “If you want to… Read more: Boundaries, Burnout & The Art of Saying No
- Curiosity & Confidence: The Secret to Staying Relevant at Any AgeUnfiltered CURIOSITY AT THE HEART OF EVERYTHING WE DO. The… Read more: Curiosity & Confidence: The Secret to Staying Relevant at Any Age
- The Digital Hoarding Epidemic: Why We Keep Everything & How To Let GoDigital CHAOS: Is your screen suffocating you? The Weight Of… Read more: The Digital Hoarding Epidemic: Why We Keep Everything & How To Let Go
- Butter, Coffee, and Quiet Luxury: The French Way to Begin Your MorningSAVOUR Slowly Chic, inviting, and perfectly maison 1973 A SIMPLE… Read more: Butter, Coffee, and Quiet Luxury: The French Way to Begin Your Morning
- Midlife Obsessions: The Fixations No One Warns You About (Until You’re There)Why We FIXATE Yep, we’re all doing it. “Some days,… Read more: Midlife Obsessions: The Fixations No One Warns You About (Until You’re There)
- You’re Not Stuck—You’re Awakening: Why Midlife Feels So RestlessThe SHIFT Within: The midlife itch. The RESTLESSNESS We Don’t… Read more: You’re Not Stuck—You’re Awakening: Why Midlife Feels So Restless
- Why Am I Suddenly So Damn Impatient? The Midlife Urgency Nobody Talks AboutMidlife IMPATIENCE When did I lose it? Not HERE For… Read more: Why Am I Suddenly So Damn Impatient? The Midlife Urgency Nobody Talks About
- The Power of Nostalgia: Why We’re Craving the Past (And How It Can Inspire Our Future)Vintage REVIVAL Harking back to the good old days. The… Read more: The Power of Nostalgia: Why We’re Craving the Past (And How It Can Inspire Our Future)
A life well-lived is a life lived fully awake.
LAUNCHING soon
A SHIFT SHOW™
PERIMENOPAUSE AND MENOPAUSE; Rebranded
We’ve recognised the importance of embracing this era and navigating it a little differently. Change is a constant, and while it can feel overwhelming, it doesn’t have to be frightening. It can be bold, liberating, and fundamentally transformative. We are working on a new space for connection and insight.
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