Unfiltered CURIOSITY
AT THE HEART OF EVERYTHING WE DO.
The Power Of Staying CURIOUS
This is our most cherished trait here at maison 1973 – everyday we find ourselves intrigued by what is happening in the world around us and curious to explore it more.
We truly believe that curiosity fuels growth, keeps the mind sharp, and stops us from becoming stagnant. Confidence, on the other hand, pushes us forward, allowing us to step into new experiences with authority. Together, they create an unstoppable force that ensures we’re never sidelined, never outdated, and never irrelevant.
“Curiosity is the wick in the candle of learning”
Albert Einstein.
Why CURIOSITY Matters More Than Ever
The world constantly evolves, and the women of Gen X—the ones who grew up in a world of mixtapes, and the first taste of digital revolution—are still evolving with it. What keeps us relevant? Curiosity and confidence. These two forces are the lifeblood of reinvention, the secret ingredients to staying ahead, engaged, and thriving at any stage of life.
Curiosity is what allows us to remain agile, open-minded, and constantly learning. It’s what separates those who get stuck from those who continue to evolve. In a world that moves at lightning speed—where technology, culture, and even the way we communicate is constantly shifting—staying curious is the key to staying engaged.
“You have to break rules to create new ones.” – Rei Kawakubo (Japan, designer & founder of Comme des Garçons)
Curiosity leads us to ask better questions. It forces us to explore new industries, fresh perspectives, and innovative ways of thinking. It prevents us from falling into the trap of believing that we already know everything we need to know.
How to Keep CURIOSITY Alive
Learn Something New: Whether it’s a new language, a creative skill, or an emerging industry, never stop being a student.
Engage with Different Generations: Listen to what Gen Z and Millennials are saying, and stay part of the conversation.
Travel with Purpose: New places and cultures fuel an open mind. It’s not just about the destination; it’s about seeing the world through a fresh lens.
Ask More Questions: Challenge assumptions, seek out new viewpoints, and never stop wondering “What if?”
CONFIDENCE: The Ultimate Game-Changer
Confidence isn’t about knowing all the answers—it’s about trusting yourself enough to step forward even when you don’t. For too long, women—especially those in midlife—have been conditioned to diminish themselves, to make room for others, to be seen but not heard. That era is over.
Confidence comes from experience, but it also comes from deciding that you deserve to take up space. It’s about stepping into rooms, conversations, and opportunities with the belief that you belong there. And if no one has made space for you? Create it yourself.
How to Cultivate CONFIDENCE Daily
Dress for Yourself: What you wear should empower you, not please others. Style is an extension of who you are.
Speak Up: Your voice is valuable. Make sure it’s heard, whether in the boardroom, in friendships, or in societal conversations.
Say No Without Guilt: Confidence means knowing what serves you—and unapologetically rejecting what doesn’t.
Invest in Yourself: Whether it’s personal development, mental wellness, or financial independence, self-investment is the ultimate power move.
The INTERSECTION of Curiosity & Confidence
When curiosity and confidence work together, you become unstoppable. You aren’t afraid to explore, experiment, or pivot. You recognise that relevance isn’t about clinging to youth, but about embracing evolution.
The maison 1973 woman isn’t content to fade into the background—she’s still shaping culture, leading industries, and redefining what it means to be a woman in midlife.
REINVENTION is a Power Move
The most dynamic women of our time never stop reinventing themselves.
Reinvention isn’t about starting over—it’s about building upon what you already know and shaping it into something new. The maison 1973 woman sees reinvention not as a challenge, but as an opportunity.
Career pivots? Yes. It’s never too late to change direction or launch something new.
Exploring new industries? Always. The digital world has opened up endless possibilities.
Living without limits? Absolutely. This phase of life is about expansion, not contraction.
The Confident ARCHITECTS
As Gen X women, we are the decisive bridge between tradition and innovation. We’ve witnessed the world transform, and we’ve mastered the art of adaptation every step of the way. Now, we possess the knowledge, experience, and unwavering confidence to define what’s next—on our own terms.
“I am curious, but never nosy. It’s important to know the difference when it comes to understanding life.
maison 1973 founder, Nic Tierney.
The Maison 1973 Takeaway:
Our final thought? Keep moving forward.
Disclaimer: The information in this article is for general informational purposes only and does not constitute professional advice. While we strive for accuracy, we make no guarantees regarding the completeness or reliability of the content. Always seek the advice of a qualified professional before making any decisions based on this information.