LIFE & STYLE of the GEN X woman™
A digital home, dedicated to the women of Generation X.
“Maison” – French for “home” – because true luxury is owning your space, your style, your life. 1973? That’s our vintage, aging to perfection.
Unfiltered CURIOSITY.
Curiosity is at the heart of everything we do. We are endlessly intrigued – by style, culture, travel, design, and the ever-evolving landscape of life.
Not Just New. NEEDED.
The creation of maison 1973 has been a long time in the making. A digital home dedicated to the women of Generation X.
Style cues. Life shifts. Insights and connection. It’s all here. Let’s not just settle for the surface-level; let’s dive deep, ask questions, seek purpose, and uncover some magic in the unexpected.
Take your time here. Get lost in our space…that’s the whole point.
You can read more about the story behind maison 1973 here.
To join our ‘memo by maison’ please click here.
A very warm welcome to you.
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Our WORLD
We see life as a blend of experiences, style, and meaningful moments.
Life, Style & EVERYTHING In Between
All things wellbeing, work and wanderlust
The intersection of personal style & home
EVERYTHING IN BETWEEN [EIB]
Where the rest of life happens
AGE is just a NUMBER;
DAMN RIGHT IT IS.
A F&%king Great One!
What MATTERS Most;
The maison 1973 Woman’s Manifesto
Life today as a generation X woman is busy and constantly changing.
We are raising children and caring for our parents, while building careers and finding new definitions of success. We are focussing on our health, relationships, friendships, home life and personal growth. We understand what truly matters and no longer spend time on what doesn’t.
The maison 1973 woman is bold, curious, intentional, and resilient. She values depth over distraction, quality over quantity, and confidence over comparison. She embraces change, knowing that standing still is not an option. She moves through life with grace, wit, and quiet strength.
Thoughtful READS
Insight, substance, and sharp storytelling that resonates — all made for the Gen X woman.
Dive in.
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- Hard To Impress, Easy To Inspire.
- Not Fearless. But Courageous.
- Dogma vs Dialogue vs Opinion — And Why It Matters
- Insight & Instinct: Learning to Trust Both
- Is Life Really One Big Chess Game?
- The Space Between Vision and Movement
- You’re Not Burnt Out. You’re Creatively Underfed.
- Letting Go: The Quiet Art of Making Space for What Matters
- Wanting Differently: The Radical Act of Asking Yourself What You Actually Want
- The Joys of Not Being for Everyone
- Growing Up Gen X: Why the Mixtape Still Defines Our Lives
- Gen X Women & Work: Why Midlife Is the Real Turning Point
- You’ve Earned This Room: A Manifesto For The Woman Who’s Done Proving Herself — And Is Ready To Own The Space She Built.
- From Hormones to Headspace: The Real Midlife Wellbeing Conversation
- Stop Waiting for Life to Happen
- Navigating Menopausal Skin Changes
- The Power of Pro-Aging: Celebrating Beauty at Any Age
- Understanding What Matters Most in Midlife
- The Art of Stillness: Cultivating Quiet in a Noisy World
- Understated, Effortless, Unapologetic: The Art of Aging With Style
- The Quiet Reinvention: Why Midlife Is the Perfect Time to Pivot (Without Blowing Up Your Life)
- Midlife Luxury Mindset: Why True Luxury Is A Way Of Living, Not Just A Price Tag
- Linen Obsession: Why This Fabric Has Captivated Designers for Centuries
- The Power of Nostalgia: Why We’re Craving the Past (And How It Can Inspire Our Future)
- Why Am I Suddenly So Damn Impatient? The Midlife Urgency Nobody Talks About
- You’re Not Stuck—You’re Awakening: Why Midlife Feels So Restless
- Midlife Obsessions: The Fixations No One Warns You About (Until You’re There)
- Butter, Coffee, and Quiet Luxury: The French Way to Begin Your Morning
- The Digital Hoarding Epidemic: Why We Keep Everything & How To Let Go
- Our City Souls, Nature Hearts: How We Find Stillness In The Urban Jungle
- Curiosity & Confidence: The Secret to Staying Relevant at Any Age
- Boundaries, Burnout & The Art of Saying No
- The Unseen POWER Of The GEN X woman today
- Finding Joy in Movement: Tips for Midlife Fitness
- Are You Tuning in for 2025’s Latest Design Trend?
- Style, Sorted: The maison 1973 Basic Wardrobe Edit
- A Shift Show™ – Transforming Change into Empowerment
A life well-lived is a life lived fully awake.
LAUNCHING soon
A SHIFT SHOW™
PERIMENOPAUSE AND MENOPAUSE; Rebranded
We’ve recognised the importance of embracing this era and navigating it a little differently. Change is a constant, and while it can feel overwhelming, it doesn’t have to be frightening. It can be bold, liberating, and fundamentally transformative. We are working on a new space for connection and insight.
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