“I stopped trying (a long time ago), to be understood by people who were never listening in the first place. So when it came to creating maison 1973, mass appeal was never the goal. Resonance is.”
creator of maison 1973, Nic Tierney
You’re NOT For Everyone: And That’s The Point.
There’s a quiet liberation that comes with midlife.
Not the kind that shouts or seeks validation, but the kind that rises slowly—like sunlight through curtains. Soft but steady. Certain.
It’s the freedom of finally understanding this: you’re not for everyone. And you were never meant to be.
When Pleasing Becomes EXHAUSTING
For years—decades even—we tried to be palatable.
We softened our edges. Shrunk our opinions. Took up just the right amount of space—not too much, never too loud. We were professional ‘shapeshifters’, skilled at reading a room and adjusting accordingly.
But over time, this careful calibration turns into quiet resentment.
Because the truth is, when you’re always trying to be for everyone, you end up being fully seen by no one.
And somewhere deep inside, we know that being liked by everyone isn’t the goal. Being real is.
What HAPPENS When You Let Go of “Everyone”
Letting go of the need to be universally liked doesn’t make you harder.
It makes you freer.
You stop second-guessing your instincts. You dress how you like. You say what you mean. You let people be uncomfortable if they need to be. And you stop wasting time explaining yourself to people who aren’t truly listening.
There’s joy in that.
A very specific kind of joy—the joy of clarity. The joy of discernment. The joy of finally realizing that your taste, your energy, your point of view… they aren’t supposed to be universal.
They’re supposed to be yours.
NICHE Is Power
We live in a world obsessed with reach. How many followers, how much engagement, how wide can you cast your net?
But we’ve learned something different: niche is power.
Think about it—every great woman you admire? She’s not everyone’s cup of tea. She’s polarizing. She’s specific. She’s herself.
So what if we stopped chasing universality—and started honouring specificity?
Here, we don’t try to be everything for everyone. We’re a space for the women who get it. Who feel it. Who’ve lived enough life to know what fits.
And when you stop trying to please the crowd, something incredible happens: your people find you.
Boundaries AreBEAUTIFUL
Not being for everyone also means having boundaries. And boundaries are beautiful.
They protect your peace. They preserve your time. They act as filters, gently keeping what no longer serves you at a distance.
In midlife, boundaries become less about saying no to others and more about saying yes to yourself.
You stop over-explaining. You start protecting your mornings, your energy, your dreams.
And you realise: you don’t have to be accessible to everyone to be powerful.
You don’t need to be understood to be valid.
You don’t need to be approved of to be at peace.
The MAISONEthos
We built maison 1973 on this truth: We’re not for everyone. And neither are you.
This space isn’t mass appeal. It’s a home for thoughtful women. Women with depth, with a little edge. Women who know that not being for everyone is part of the magic. Women who still like to read the whole damn thing. Women who like to ponder and think about things.
We write for the curious. The discerning. The evolved. And yes, sometimes the irreverent.
So if you are here with us, you’re in great company.
You Don’t OWE the World Your Conformity
You owe the world your presence. Your intelligence. Your ideas. Your joy.
But not your conformity.
Not your constant explaining. Not your prettied-up version. Not your watered-down essence.
You are allowed to be specific. To be sharp. To have taste. To say: “This is who I am.”
Because when you finally accept you’re not for everyone— you begin to find the ones you are for.
And that? We believe, that’s the real joy.
The right ones always know. Not everyone will get it. But the right ones will. They’ll nod when you speak. They’ll feel what you mean. They’ll stay. You don’t have to be for everyone. You just have to be true.
We’re so glad you’re here. Stay as long as you like.
maison 1973
Come in.
Continue to explore our mood boards for inspiration
Disclaimer: The information in this article is for general informational purposes only and does not constitute professional advice. While we strive for accuracy, we make no guarantees regarding the completeness or reliability of the content. Always seek the advice of a qualified professional before making any decisions based on this information.
Before Streaming, Scrolling, And Skipping — We LIVED Life Like A Mixtape: On INSTINCT.
Gen X isn’t a single soundtrack — it’s a whole collection of Side As and Side Bs. Some of us were teens in the thick of the ‘80s, rewinding tapes in our bedrooms and dancing in nightclubs before the internet had a name. Others were still riding bikes at sunset, making friendship bracelets, and growing up just in time for the rise of grunge, girl power, and the late-night music video marathon. We came of age in different ways, at different times — but we all felt it.
We took photos and waited for the pics to get developed – then we meticulously arranged them in albums. We collected albums like we collected mix tapes – and we knew what every single one meant.
Because no matter when you were born in that 1965–1980 window, you didn’t just live the culture…you recorded it. And it’s still playing.
Long live the mixtape of life. Let’s go on a trip down memory lane…
“When I started writing this, I realised the mixtape isn’t just a memory — it’s a metaphor for Gen X life. We recorded things as they happened, rewound the bits we didn’t quite get, and somehow made chaos feel special, regardless of how simple it was. It wasn’t always pretty, but it was ours.”
founder of maison 1973, Nic Tierney
Life Was SIMPLE And We Loved It
It’s the late 80’s. Your knees are grazed from riding bikes without helmets, your hair smells like Impulse Illusions, and your fingers are covered in melted Paddle Pop. You’re lying on your bedroom floor, rewinding a cassette with a pencil and willing your older sibling to stay off the phone so you can tape the top 10 off the radio.
Sound familiar? Haha, that’s cause it was our life – our simple, chaotic, crazy Gen X life.
Welcome to the wild, weird, and wonderful world of growing up Gen X — whether you were dancing at a uni bar or decorating your locker. We all grew up in this special era that only we know all about.
When phones were attached to walls and they had cords and could be left at home. The original ‘do not disturb’ was simply just leaving it off the hook.
Cars had no air conditioning – just big windows with hard as hell handles to turn. We drove stick shift, grinding gears and reverse parking like a boss. Nothing was complicated, it was a time that things were built for use. They were necessary and they were useful.
Playing handball on the road after school, jumping on the trampoline without safety rails or nets.
This wasn’t just a childhood. It was a mixtape. Recorded in real time. Messy. Curated. Emotional. Full of skips, edits, and songs that made no sense — until they did.
It was a time of just being yourself and the only thing we were obsessed with recording was music. Not ourselves, no selfies, no idea of what else was going on around us except what was happening in our neighbourhoods, in our friendship groups.
The Soundtrack of US
Depending on where you grew up, your soundtrack had its own flavour:
In Australia, we had Countdown, Rage, Recovery, and the unforgettable Triple J Hottest 100. We knew the pub-rock glory of Cold Chisel and the dream-pop drama of Icehouse. INXS felt like global royalty — but ours.
In New Zealand, we tuned into RTR Countdown and the magic of Radio With Pictures. Dave Dobbyn, Crowded House, and Shona Laing weren’t just names — they were national treasure status.
In the UK, it was Top of the Pops, John Peel, Smash Hits, and the explosion of Britpop. We danced in our bedrooms to Bananarama, The Human League, and later, Blur and Oasis, long before the headlines caught up.
In the US, it was MTV’s golden age — TRL, Yo! MTV Raps, 120 Minutes. Grunge was rising from the garage, hip hop was taking shape, and girl groups like En Vogue were giving us harmony and power.
And no matter where you were — we all remember hitting ‘record’ and praying no one spoke over the intro.
Our music wasn’t algorithm-fed. It was handed to us by friends, posters, rage clips, and gut instinct. We stood in record stores debating between Alanis and The Cure. We slow-danced to Roxette and lost our minds at Big Day Out. We screamed lyrics from the backseat with the windows down.
We felt every word.
The MIXTAPE As A Metaphor
We weren’t a playlist. We were a mixtape.
Side A was the ambition, the firsts, the fire in us. Side B was the softness, the reinvention, the stuff we got emotional to and told no one about.
Some chapters we fast-forwarded through. Others we wore out from replaying.
There were hidden tracks — the unspoken parts of growing up. There were unplanned overdubs — the noise we didn’t mean to record but still lives in the background.
Some things were taped over. Some stayed scratched, imperfect, real.
And yet, we kept recording and listening.
Every mixtape told a story in biro and smudges. So did we. They were so sacred to us.
Screens That SHAPEDUs
Then there were the movies and TV – a rite of passage.
We grew up with The Breakfast Club, Reality Bites, My So-Called Life, and Muriel’s Wedding. We saw ourselves in awkward teens, chaotic women, and girls who were a bit too much (but in the best way).
There was the all time release of Dirty Dancing and our obsession with Patrick Swayze began. Going to the drive in to watch a movie. Buying actual tickets to things. Keeping them as souvenirs.
Kirk Cameron and Growing Pains, the original crushes – Michael J Fox, John Stamos, River Phoenix, Rob Lowe, Kurt Cobain, Axl Rose – the list was endless.
Friday nights meant lining up at Video Ezy or Civic Video. You knew exactly what aisle Empire Records lived in and you always tried to get the last of the new releases – only to be disappointed as they were all gone. You rewound the tape out of respect – and you tried to get it back on time to avoid the fine (oh those fines lol).
We memorised lines like scripture:
“How do you like them apples?” (Good Will Hunting, 1997)
We didn’t stream. We stayed up to watch it and feel it happen in real time. We didn’t scroll. We rewound and replayed. Over and over.
And that’s the difference. We just kept living in the moment of life. We weren’t too bothered about anything else. Gosh, how incredible.
“Writing this has been such a joy. The list of nuances and memories has been endless. I could keep writing for days and still not capture it all. This is just the tip of the iceberg as a Gen X growing up. This will be the first of many mix tape moments”
THEFeels
We didn’t have Pinterest. We had glue sticks and magazine tear-outs. We decorated diaries with Lisa Frank stickers and wrote our crushes’ names in glitter pen. We shopped at Granny Mays, collected erasers and scratch and sniff stickers.
We made friendship bracelets and mood boards. We roller-skated in bubble skirts, wore cinch belts with Supre singlets, and proudly spritzed ‘CK One‘ before heading out.
Our icons weren’t influencers. They were Kate Moss, Elle Macpherson, Linda, Christy, Naomi, Madonna, Pat Benatar, Whitney Houston, Belinda Carlisle, Tina Turner — untouchable and magnetic. They weren’t selling to us. They were just being. And we watched, and we learned. We poured through magazines just to see the latest in their lives.
We played Snake on Nokia phones. We sat on the grass waiting for the Mr Whippy van to play its jingle. We had to be home to catch our favourite show. If you were lucky you had a VHS – if not, too bad. You missed it and you had to wait for next week.
And the food?
Apricot chicken. Devilled sausages. Party pies.
BBQ Shapes and Toobs
Zooper Doopers and Sunnyboys
Milo piled four spoons deep in a mug
Cheese and lettuce sandwiches
The list is endless. So good. So good in fact, we’ll dedicate a whole other blog to it at another time.
Why It Still LIVES In Us
We may live in a digital world now, but our hearts beat analog.
We remember because these moments weren’t just trends. They were imprints. They taught us rhythm, rebellion, expression, release. We loved every angst ridden moment of it all.
That’s why certain songs still hit. That’s why certain films still feel like home. That’s why we get goosebumps when the Mr Whippy music plays or Smells Like Teen Spirit starts when you’re stuck in traffic. It’s instinctual to get those windows down and turn that music up full blast. We feel it in our core. It never, ever leaves us. Nor do we want it to.
We’re not stuck in the past. We just know a good memory is like a great song — it grows with you.
And like any good mixtape — we’re still curating. Still evolving. Still adding tracks.
“I grew up rewinding tapes with pencils, eating BBQ Shapes after school, talking on the phone in the kitchen and figuring things out without Google or group chats. It was chaotic, unfiltered, kind of magic — and somehow, we all just made it work. Gen X didn’t just live through it. We recorded it, our way.”
maison 1973 founder, Nic Tierney.
The Maison 1973 Takeaway:
For the rhythm, the memory, and the woman you still are.
Gen X For Life.
Continue to explore our mood boards for inspiration
Disclaimer: The information in this article is for general informational purposes only and does not constitute professional advice. While we strive for accuracy, we make no guarantees regarding the completeness or reliability of the content. Always seek the advice of a qualified professional before making any decisions based on this information.
The question isn’t whether you want to work. Of course you do.
The question is: how do you want to work now?
The maison 1973 woman isn’t retiring. She’s refining.
Let’s explore this new terrain we find ourselves in as the women of Generation X today.
And if you find yourself still standing at the edge of change, you might also like to read “You’ve Earned This Room” — a manifesto for the woman who’s done proving herself, and is ready to own the space she built.
“I’ve worked hard all my life. Led teams, built brands, fixed businesses that were failing, navigated health issues and yet still held it all together — often at the same time. What I care about now is building something that feels good — not just looks good on paper. Work has to mean more. It has to fit. And that’s the shift no one prepared us for.””
creator maison 1973, Nic Tierney
Part I: What No One TOLD Us About Work (And What We’ve Learned Anyway)
For many Gen X women, work was never optional. It was expectation. Necessity. Identity. A structure we learned to operate inside, even when it didn’t serve us.
We were told to have it all. So we tried. And while we were working hard (often invisibly), the world kept shifting the rules.
We got degrees. Promotions. Kids. Titles. Fatigue. We made ourselves indispensable, adaptable, responsible. We worked through pregnancies, sick days, and grief. We worked when we weren’t paid fairly. Often, we worked twice as hard for half the recognition. We worked in heels, in uniforms, in flats on concrete floors, in after-hours silence, in crowded classrooms.
And we’re still working. But now? We want it to mean something.
“We were the first generation told we could be anything. But no one taught us how to stop, shift, or say no without guilt.”
For some, work meant financial independence. For others, it was about survival. Many of us navigated single parenting, redundancies, restructures, or re-entry into the workforce after time away. We juggled part-time contracts, freelance work, multiple jobs, or unpaid care labour alongside it all.
We built side hustles before the term existed. We said yes when we didn’t want to. We said no far too late. And we carried the mental load through every single version of it.
Midlife brings clarity—but also confrontation. You start to see what you’ve outgrown. You notice how much you’ve tolerated. And you begin to feel the cost of staying small, invisible, or overextended.
We hear it all the time here at maison:
“I’m good at this job. But I’m done being treated like I’m lucky to be here.”
“I don’t want to climb anymore. I want to create.”
“I feel like I missed my chance…but I also know I’m just getting started.”
“I love the idea of starting something new. But I’m scared shitless.”
“I can’t keep doing it like this. Something has to change.”
There’s no roadmap for this chapter. Only instincts, hints, and the quiet urge to claim something more honest.
According to a 2023 study by Women in Work, over 60% of Gen X women reported feeling “unseen” or “undervalued” in their current roles. And yet, they are starting new businesses at a higher rate than any other female demographic.
We’re underpaid, overqualified, and underestimated. But we’re also waking up. The dreams that used to feel frivolous now feel essential.
And it’s not about ambition fading. It’s about ambition evolving.
Part III: A Working Life, REIMAGINED
Here’s the truth: Work is not just what we’re paid for. It’s the labour of care. Of showing up. Of reinvention. Of navigating burnout while pretending we’re fine.
It’s doing the job and thinking ahead to dinner. It’s mentoring younger colleagues while booking appointments for aging parents. It’s logging off at 10pm, then logging back in for your kids. It’s waking up tired and still doing it all over again. We do this – every single day.
And now? We’re rewriting the rules. For some of us, that means:
Leaving toxic environments
Negotiating flexibility without shame
Launching that side idea we’ve carried for years (hellomaison 1973!)
Deciding that a smaller life might actually be a richer one
Saying no to the meetings, the guilt, the mental clutter
Some are returning to study. Some are opening shops. Some are finally allowing themselves to rest. Some are rebuilding after layoffs or leaving industries they no longer trust.
“I finally realised I didn’t need to ask permission to want more. Or less. Or different. I just needed to ask myself what felt right.”
And that’s the question we keep coming back to: What feels right now?
Part IV: The COST Of Staying The Same
There is a cost to doing work that doesn’t honour you.
Sometimes it’s subtle: irritability, disconnection, a low-grade sense of dread. Other times it’s more severe: burnout, illness, collapse.
Midlife is often the moment you realise: the old version of work is unsustainable. It’s not about dropping everything and moving to the country (though for some, that’s the dream). It’s about recognising what’s no longer working — and having the courage to imagine something new.
Because your nervous system, your time, your creativity, and your energy deserve care.
“What I used to tolerate now feels impossible. That’s how I knew I was ready to change.”
Part V: A Self Check-IN (The maison Way)
As we have (and still continue to do), ask yourself:
What kind of work energises me now?
What have I been afraid to admit isn’t working?
Where am I undervaluing my experience?
What’s calling me that I’ve been avoiding?
What version of success actually excites me?
What would I do if I weren’t trying to prove anything?
What would I try if I weren’t afraid of failing?
These questions don’t demand a life overhaul. But they might just start one. Quietly. Sustainably. On your terms.
Explore our complimentary downloadable journals which are designed to effectively capture and assist in planning out your thoughts and goals.
Part VI: What Work Looks Like NOW
It looks like you, taking the reins.
It looks like confidence without performance.
It looks like boundaries without guilt.
It looks like slowness without fear.
It looks like ambition that has nothing to prove.
It looks like walking out of a role you’ve outgrown.
Or finally sending that email.
Or rewriting your LinkedIn bio to sound like you.
Or just saying, “This matters to me.”
You don’t owe the world your exhaustion. You owe yourself a life that fits.
This isn’t about starting over. This is about starting on purpose.
Let’s go.
maison 1973
Disclaimer: The information in this article is for general informational purposes only and does not constitute professional advice. While we strive for accuracy, we make no guarantees regarding the completeness or reliability of the content. Always seek the advice of a qualified professional before making any decisions based on this information.
“I used to wait for the right conditions. Now I realise it was the waiting that kept me stuck. Most of what I was waiting for? I could’ve given to myself all along.”
creator of maison 1973, Nic Tierney
Maybe SOON But Not Quite Yet
There comes a moment, somewhere between sipping our morning coffee and scrolling our socials, where we realise we’re still waiting. Not for anything dramatic, necessarily. Just waiting…for something to shift.
For the right time. For permission. For more clarity. For less chaos. For life to slow down or speed up. For the stars to align or the mood to strike.
The maison 1973 woman is accomplished, curious, thoughtful, generous. She’s held many roles. She’s crossed off plenty of lists. And yet, she still finds herself stuck in the in-between from time to time—that “maybe soon, not quite yet” place that feels a little like holding her breath.
So what are we waiting for, really? We know this all too well, firsthand – here’s our take on it.
The MYTH Of The Right Time
There’s a seductiveness to the idea that the right time is still ahead of us. That things will feel easier, clearer, more secure when the kids are grown, the savings account is healthier, or we’ve finally figured out what this next chapter is meant to look like.
But the truth is: the right time rarely announces itself. It doesn’t get delivered like a present or appear like a neon sign. Often, it comes disguised as a quiet nudge. A little dissatisfaction. A whisper of desire. A longing for more.
And yet we wait. Because waiting feels safe. It allows us to fantasise about possibility without risking the mess of action.
We need to embrace the uncomfortable and learn to still be ok with taking a risk. At the end of the day, we need to weigh up our appetite for risk. For some, this is a lot more than others – it weighs heavily on their mind.
The old saying “you won’t know unless you try” is there for a reason. What are you wanting to try and you keep putting off, waiting for the right time? What if that right time never came, would you look back with regret?
The ILLUSION Of Readiness
Here’s something that might feel familiar: I’ll write the book when I feel more inspired. I’ll take the risk when I’m more confident. I’ll wear the black denim jeans when I lose five kilos.
But what if readiness isn’t a prerequisite, but a result? What if we don’t feel ready until we start anyway?
Waiting for confidence is like waiting for the rain to stop before you dance. You might miss the song.
We need to ask ourselves, what does ready actually look like then?
The UnwrittenRULES (But Who Actually Wrote Them?)
So much of our waiting is tangled up in invisible expectations. Be polite. Be patient. Be grateful. Be appropriate. Don’t rock the boat. Don’t ask for too much.
But who decided these were the rules? And why are we still following them in our forties, fifties, and sixties?
Maybe it’s time to write new rules. Ones that sound like:
You can be grateful and still want more. You can be polite and still say no. You can be appropriate and still be bold.
What If We Already Have PERMISSION?
The maison 1973 woman doesn’t need someone else to sign off on her life. But somewhere along the way, many of us internalised the belief that we can only act once we’re endorsed. Approved. Invited. Validated.
So here’s the quiet rebellion: give yourself permission. To go after the thing.
To start the thing. To walk away from the thing. You’re allowed. Even if no one claps or notices or agrees. Especially then. Just DO THE THING!
The WAITCosts Something
This part is hard. It’s something we have grappled with several times. But it’s the truth.
Sometimes waiting feels noble. Like we’re being responsible or sensible. But often, it costs us more than we realise.
Waiting can cost us time we won’t get back. Opportunities we let slip. Joy we delay. Experiences we think we need to earn.
It can also cost us parts of ourselves we haven’t prioritised in years: creativity, sensuality, ambition, play.
And midlife is not the time to lose those. It’s the time to reclaim them. Ask yourself what is it costing you if you don’t go for it?
SO What Now?
This isn’t a manifesto about quitting your job or booking a one-way ticket to the Amalfi Coast (though, hey, if you’re called to… do it!). This is about the small, sacred shift of stopping the wait.
It’s about finally buying the paint for that project. Making the call. Pitching the idea. Starting the side hustle. Wearing the outfit. Launching the thing. Saying what you mean.
It’s not about urgency. It’s about alignment. You’re not late. You’re just no longer waiting for someone else to lead.
So let’s ask ourselves:
What am I postponing, and why?
Who told me I had to wait?
What’s the smallest step I could take this week?
What would I do if I believed I was allowed?
Not everything needs to happen today. But some things do need to begin.
And beginning doesn’t require a ceremony. Just a yes.
Let’s stop waiting to live the good part. The good part is now. Midlife isn’t a pause. It’s the green light.
Let’s go.
Continue to explore our mood boards for inspiration
Disclaimer: The information in this article is for general informational purposes only and does not constitute professional advice. While we strive for accuracy, we make no guarantees regarding the completeness or reliability of the content. Always seek the advice of a qualified professional before making any decisions based on this information.
There’s a moment—sometimes gradual, sometimes all at once—when you realise that you no longer have the energy for what doesn’t matter. The endless proving, the striving, the worrying about things that once seemed so urgent but now feel insignificant.
Midlife is not about fading into the background, we like to think it’s about stepping forward with clarity, purpose, and an unshakable sense of self.
The maison 1973 woman has lived enough to know what truly matters. And, more importantly, what doesn’t.
She is no longer chasing approval or trends, and she has outgrown the need to justify her choices. Instead, she is focused on
depth over distraction, quality over quantity, and confidence over comparison.
But in a world that is constantly pushing for more, faster, louder—it takes intention to slow down, to define success on your own terms, and to prioritise what genuinely brings fulfilment.
Let’s explore.
“At the end of the day, it’s pretty simple for me. It’s the love and care I have for the people who matter most, the unwavering companionship of my dog, my health, purpose in my work and being surrounded by nature. Everything else? Nice to have, but not essential now. When I focus on these things, I feel rich.”
creator of maison 1973, Nic Tierney.
Living WithPURPOSE
At this stage in life, we are done with doing things just because we should. Purpose is no longer about checking boxes or climbing ladders—we believe it’s about aligning our time, energy, and talents with what feels meaningful.
For some of us, that might mean pivoting in a career that no longer inspires them. For others, it’s about carving out more time for creativity, for projects that light them up, for work that feels expansive instead of draining.
WeAsk Ourselves:Does how I spend my time reflect what truly matters to me? If so, wonderful. If not, how can we adjust it? It’s an ongoing dialogue we have. Keeps us focussed on the important things in our lives.
We Like To Make It Actionable: Just start small. Carve out even 10 minutes a day for something that brings you joy—writing, painting, reading, learning. The key is to just start.
Who Inspires This? Women all over the world and from all walks of life inspire us daily. Women who redefine success on their own terms, at every stage of life. We take our hats off to them. It’s incredibly wonderful to see.
We’llLeave You With This Thought: Purpose isn’t always about what you do—it’s about why you do it.
Cultivating PRESENCE
With life feeling fuller than ever—career, family, relationships, responsibilities—it’s easy to move through days on autopilot. But being present is a choice, and it’s one that deeply impacts our sense of fulfilment.
Presence is about slowing down enough to actually experience life instead of rushing through it.
It’s about truly listening when someone speaks. It’s about engaging with our surroundings instead of always planning the next thing.
WeAsk Ourselves:Am I truly here, or just going through the motions?
We Like To Make It Actionable: Create small daily rituals—whether it’s making coffee slowly, journaling for five minutes, or simply taking a deep breath before responding to an email. It’s ok to be still and silent – when did we start to believe it wasn’t?
We’llLeave You With This Thought: A full life isn’t about doing more—it’s about being fully present for what you’re already doing.
CONFIDENCE In Style & Self
One of the most freeing things about midlife? You dress for yourself now. You’re no longer chasing trends or dressing to be seen—you’re dressing because it feels right.
WeAsk Ourselves:Am I dressing for myself or for external validation?
We Like To Make It Actionable: Clear out anything from your wardrobe that doesn’t feel like you anymore. Build a collection of timeless, beautifully made pieces that bring ease to your everyday life.
We’llLeave You With This Thought: True style isn’t about what you wear—it’s about how you wear it.
Taking CARE (WithoutGuilt)
We’ve spent years taking care of others—our families, our teams, our communities. But what about us?
At this stage, prioritising our health and wellbeing is no longer a luxury—it’s essential. And yet, many of us still struggle with the guilt of putting ourselves first. It’s time to let that go.
WeAsk Ourselves:Am I treating my body with the same care I give to others?
We Like To Make It Actionable: Prioritise movement, sleep, and nourishment—not as punishment, but as a form of self-respect. Find what feels good, not what feels forced.
Who Embodies This For Us? Off the top of our heads, it’s the likes of Naomi Watts embracing midlife beauty, and Pamela Anderson’s natural self-acceptance. It’s inspiring and it’s refreshing.
We’llLeave You With This Thought: Self-care isn’t selfish—it’s essential.
Deep& REAL Connections
By midlife, we’ve learned that friendships and relationships evolve. Some fade naturally, some require effort, and some deepen in ways we never expected.
What truly matters now isn’t the number of people in our lives, but the quality of the connections we keep.
WeAsk Ourselves:Which relationships bring me energy, and which ones drain me?
We Like To Make It Actionable: Nurture the friendships that feel reciprocal and let go of relationships that no longer align with who you are.
We’llLeave You With This Thought: Friendship in midlife is about quality over quantity. It’s ok to let go.
The Luxury of CHOICE
The greatest luxury in midlife? Choice.
Choosing where our energy goes. Choosing what we consume. Choosing how we define success. Choosing to say no more often.
WeAsk Ourselves:Am I making choices that align with what I truly want?
We Like To Make It Actionable:Say no to things that drain you and yes to things that excite you—even if they scare you.
We’llLeave You With This Thought: True freedom isn’t having it all—it’s choosing what matters most.
The Maison 1973 Takeaway:
Our final thought? The maison 1973 woman isn’t here to live by someone else’s definition of success, beauty, or happiness. She knows what matters—and she builds her life around it.
Not perfectly. Not always effortlessly. But with intention. With clarity. With a deep understanding that this is her time.
Prioritise what matters.
Continue to explore our mood boards for inspiration
Disclaimer: The information in this article is for general informational purposes only and does not constitute professional advice. While we strive for accuracy, we make no guarantees regarding the completeness or reliability of the content. Always seek the advice of a qualified professional before making any decisions based on this information.
The world is getting louder. The news cycle never sleeps, social media never pauses, and there’s always another notification, another headline, another reason for all of us to stay plugged in. We are constantly told to be on—to react, to engage, to keep up. But at what cost?
Stillness has become a luxury, yet it is one of the most powerful things we can cultivate.
In a world addicted to urgency, slowing down is now perceived as a radical act.
The maison 1973 woman knows that true confidence and presence don’t come from being the loudest voice in the room, but from knowing when to tune out the noise. This is about reclaiming quiet—not in a passive way, but as a deliberate choice to protect our mental space, restore our energy, and live with greater depth and intention.
Here’s how we aim to do this everyday.
“Every day, it feels like stillness is getting harder to find. The noise is constant—notifications, opinions, the endless pull of needing to do more. At the end of each day, I often ask myself: Have I taken a deep breath today? Have I sat in silence, even for a moment? Am I choosing calm, or am I just reacting? Finding stillness isn’t effortless, but it’s a choice I try to make—by slowing down, stepping outside, and reminding myself that presence is the greatest luxury of all.”
creator maison 1973, Nic Tierney
Protect Your MentalSPACE Like You Protect Your Skin
We apply SPF religiously to protect ourselves from harmful rays—why don’t we do the same for our minds? We are bombarded with information, opinions, and digital clutter daily, and without boundaries, it drains us.
Curate What You Consume – Not all information is equal. We seek out slow, intentional media over the constant stream of doom scrolling. It really does help to calm us at the end of a busy day.
Set Digital Limits – You don’t need to be constantly updated. When did we all become so obsessed with needing to know everything, at all times! Take social media breaks, unsubscribe from noise, and protect your attention span.
Replace Noise with Intentional Quiet – Spend a morning without your phone, take a walk without a podcast, and enjoy an evening free from news. Decide when and how you connect. This has transformed life at maison 1973; simply enjoying quiet moments is truly wonderful.
Be Selective About Conversations – Not every debate or topic needs your participation. Choose where you invest your emotional energy.
Embrace JOMO (Joy of Missing Out) – You don’t need to be at every event, in every discussion, or aware of every trend to live a full, rich life. It’s ok to just say no thanks, not today.
What we ask ourselves:Am I choosing what enters my mind, or is it being chosen for me?
“Almost everything will work again if you unplug it for a few minutes, including you.” — Anne Lamott
The Power of Doing ONE Thing at a Time
Multitasking has been glorified for years, but in reality, deep presence is a radical act. Instead of scattering your focus, give these techniques a try:
Single-tasking – Giving your full attention to one thing at a time, whether it’s eating, reading, or simply breathing.
Savouring Small Rituals – The act of making tea, putting on perfume, folding linen with care—these everyday moments become grounding when we approach them with intention.
Practicing Micro-Moments of Stillness – Pausing before answering, sitting with silence, taking a deep breath before reacting.
Create ‘Sacred Spaces’ in Your Home – A reading nook, a candlelit bath, a space free from screens where you can fully unwind.
Reduce Sensory Overload – Opt for soft lighting, neutral tones, and calming textures in your surroundings to create a sense of peace.
What we ask ourselves: When was the last time I did nothing—truly nothing?
“Beware the barrenness of a busy life.” — Socrates
NATURE as the Ultimate Reset Button
We spend more time interacting with screens than with the natural world. But in a world that feels increasingly artificial, nature is the antidote – it’s our tonic. Time is nature truly is magical. It absolutely reminds us of what’s important.
A Daily Touchpoint with Nature – Bare feet on the grass, morning sun on your face, fresh air in your lungs.
Textural Grounding – The softness of linen against your skin, the weight of a ceramic cup in your hands, the feel of paper under pen.
Seasonal Living – Aligning your energy with the rhythms of nature instead of the demands of the digital world.
Slow Travel & Nature Retreats – Instead of fast-paced tourism, consider unplugged weekend escapes where you can reconnect with yourself and the world around you.
What we ask ourselves:How often do I step outside without a destination in mind?
“Adopt the pace of nature: her secret is patience.” — Ralph Waldo Emerson
The Luxury of a QUIET Life
We live in a culture that equates more with better, faster with success, and louder with power. But maison 1973 stands for something different.
Luxury is not filling your calendar to prove your worth.
Luxury is choosing who and what gets your energy.
Luxury is knowing that quiet confidence speaks louder than noise.
Luxury is Time – Time to think, time to dream, time to be.
Luxury is Depth Over Distraction – Instead of consuming more, we enjoy what truly matters.
Luxury is Knowing When to Say No – To commitments, to digital noise, to anything that doesn’t align with your peace.
Stillness isn’t passive—it’s powerful. In a world addicted to urgency, the ability to slow down, focus, and be intentional is the greatest luxury of all.
The Role of Art, Music, and Literature in Cultivating STILLNESS
We like to believe, that stillness isn’t just about the absence of noise—it’s also about what we choose to surround ourselves with. Art, music, and literature can be powerful tools for anchoring ourselves in the present.
What we ask ourselves:What am I surrounding myself with, and how does it make me feel?
“Without great solitude, no serious work is possible.” — Pablo Picasso
the maison 1973 takeaway
We don’t have to subscribe to the belief that success, influence, or relevance require constant motion. The maison 1973 woman chooses stillness—not as an escape, but as a foundation. A way to reclaim her mind, her time, and her energy.
The world will keep moving at full speed. But you? You can choose to slow down.
Just breathe.
maison 1973
Disclaimer: The information in this article is for general informational purposes only and does not constitute professional advice. While we strive for accuracy, we make no guarantees regarding the completeness or reliability of the content. Always seek the advice of a qualified professional before making any decisions based on this information.
Because true style has nothing whatsoever to do with age.
EVOLVING, Not Chasing
There comes a point when fashion stops being about keeping up—and starts being about owning who you are. The maison 1973 woman doesn’t dress to impress; she dresses to express.
Her style isn’t dictated by fleeting trends or the fear of aging—it’s about confidence, refinement, and the freedom to wear what truly feels like her.
But navigating personal style in midlife comes with questions: How do we stay modern without trying too hard? What’s the difference between timeless and outdated? Can we still take risks with fashion?
The answer? Style in midlife is about refinement, not reinvention. Let’s explore how to dress with understated elegance, effortless ease, and unapologetic confidence—because true style has nothing to do with age. It never has.
“I could talk about fashion and clothes and wardrobes for days! I am now incredibly comfortable with my body, my style and how I express myself. Nothing stops me from rocking my killer heels (apart from a sore knee lol) and I will never, ever do away with my leather drop crotch pants -they are part of my style uniform in winter. That intersection of what I like to call ‘undone sexy and refined timeless’ is where I like to play.”
creator of maison 1973, Nic Tierney.
The EVOLUTION of Style: Dressing for Who You Are Now
By midlife, we’ve experienced various trends and styles. Now, we think style is about curating, not collecting. Here are the simple practices that work for us, which you might find helpful too:
Quality over quantity – We’d rather have a wardrobe of 20 exquisite pieces than 200 forgettable ones.
Effortless silhouettes – Nothing fussy, nothing forced. We want to feel confident, sexy and effortless.
The power of restraint – Not every outfit needs a statement. Sometimes, the quietest looks—black pants, an oversized cashmere knit, a velvet blazer, a simple pendant—make the loudest impact.
This rings especially true in midlife, where style becomes less about trends and more about identity.
EFFORTLESSStyle: The Art of Looking Like You Didn’t Try (Even If You Did)
There’s a reason Parisian women always look chic. It’s not about perfection—it’s about ease. Here we break down the art of effortless dressing and what works for us:
Invest in the best fabrics that your budget allows – Linen, cashmere, silk, organic cotton. We truly value the longevity of natural fibres over synthetic with every purchase. It doesn’t have to be about high end, expensive purchases. The high street retailers like Zara and H&M are now focussing on capsule collections that truly deliver this, more than ever before (and at a price point that doesn’t break the bank). We love to add a few great seasonal items from their collections to sit alongside our more high end, investment pieces. The mix and match is what’s fun and keeps our wardrobes fresh, whilst affordable.
Here are six of our recent purchases for the upcoming Autumn/Winter season, which are all great value, well made and we will keep forever: (all images courtesy of Zara and H&M)
Master the undone look – A slightly oversized blazer over a tank and vintage denim. A silk dress with flat sandals. That elusive balance of put-together yet nonchalant.
Neutrals, but make them interesting – The notion that beige is boring is a myth. In our wardrobes, neutrals prove to be the most powerful assets we possess. A curated selection of white, taupe, ivory, camel, navy, and black forms our essential foundation, and by skilfully layering textures, we create depth. Our wardrobes are no longer just clothing; they are dynamic extensions of our identities, designed to work hard and reflect who we truly are.
Signature pieces matter – The sunglasses you instinctively grab. The well-loved leather tote that only gets better with time. The distinctive scent that defines you; think Aesop Marrakech (our editor Nic’s favourite of 20 years, with daily inquiries about it wherever she goes!) Byredo’s Gypsy WaterorMaison Francis Kurkdjian’s Baccarat Rouge 540).
Carine Roitfeld, the iconic former editor-in-chief of French Vogue, and current editor of CR Fashion Book has always championed an effortless, slightly undone aesthetic:
“Nothing is sexier than a woman who dresses for herself.”
True style isn’t about dressing for the gaze of others—it’s about embodying your own essence.
Carine Roitfeld image source: courtesy of Pinterest
The MYTH of ‘Age-Appropriate’ Dressing
Our question here is: Who decides what’s ‘appropriate’ anyway? Style rules are meant to be broken—but with intention.
Can you wear a miniskirt at 50? Of course—just balance proportions. A structured blazer and knee-high boots make it chic, not childish.
Is colour off-limits? Never. We love to try shades that feel elevated—burnt sienna, deep olive, soft blushes. Again, it’s a personal choice. Wear what makes you feel great.
Statement pieces still belong. Whether it’s a bold cuff, an oversized coat, or sculptural heels—owning one standout piece can transform an outfit.
The iconic Diane von Fürstenberg once said,
“Aging is out of your control. How you handle it, though, is in your hands.”
The same applies to style—your wardrobe should evolve with you, not according to someone else’s rulebook.
Dressing with CONFIDENCE: The Ultimate Style Secret
The difference between a woman who looks incredible and one who doesn’t? Confidence. It’s not the clothes—it’s how she wears them.
For us, good posture, great shoes, and a strong sense of self will take you further than any trend! Embrace your personal quirks – the grey in your hair, the laugh lines that show a life well-lived, the way you roll up your sleeves just so. These details are your signature.
And last, but definitely not least,
Own your presence – Walk like you belong in every room. Because you do.
“Style isn’t about looking younger. It’s about feeling incredible in your own skin.”
One of Nic’s favourite moments, captured on her 50th birthday.
The Maison 1973 Takeaway:
The maison 1973 woman isn’t chasing trends—she’s curating a wardrobe that makes her feel strong, beautiful, and entirely herself. And if there’s one rule to follow?
Wear what makes you feel like you. Unapologetically. Effortlessly. Unforgettably.
Disclaimer: The information in this article is for general informational purposes only and does not constitute professional advice. While we strive for accuracy, we make no guarantees regarding the completeness or reliability of the content. Always seek the advice of a qualified professional before making any decisions based on this information.
There’s a certain narrative around reinvention that feels… exhausting. The ‘burn-it-all-down’ approach. The idea that to truly change, you have to leave your job, move cities, and dramatically overhaul your entire existence.
But for the maison 1973 woman, reinvention doesn’t have to be a grand spectacle. Sometimes, the most profound shifts happen quietly—internally, intentionally, without fanfare.
Reinvention in midlife isn’t about proving anything to the world. It’s about returning to yourself. It’s about asking, What do I actually want? and making moves—small or bold—that align with that truth.
Let’s talk about why midlife is the perfect time to pivot, how to do it with grace, and how to redefine reinvention on your own terms.
“I wasn’t unhappy—I had a role I enjoyed, worked with great people, and on paper, everything made sense. But deep down, I knew something wasn’t clicking. I missed feeling creative, feeling connected to my work in a real way. So certain circumstances arose and I made the shift—not in some big, dramatic way, but quietly, intentionally. And now, with maison 1973, it finally feels like I’m where I’m meant to be. I know this is very common and so similar to how many women of my age feel. It’s important to listen to what your heart is telling you.”
creator maison 1973, Nic Tierney
Why Midlife Is the PRIME Time for Reinvention
We’re not the same women we were in our 20s or 30s. And honestly? We feel that this is a gift. By the time we hit midlife, we’ve gained clarity, resilience, and the confidence to care less about external approval.
We’ve Outgrown Old Definitions of Success – What once felt like ‘the dream’ might now feel limiting. And that’s okay. Success isn’t static—it evolves. Maison 1973 women aren’t afraid to redefine it.
We’re Done with the ‘Shoulds’ – The pressure to follow a certain timeline, to stay in careers or roles that no longer serve us? Midlife offers the freedom to let that go.
We Know What Feels Good – Reinvention in midlife is grounded. We’re not chasing the next big thing; we’re curating a life that feels right—whether that’s in our work, style, relationships, or creative pursuits.
Small SHIFTS That Lead to Big Change
Not all reinventions require grand gestures. Some of the most life-altering transformations happen in the quiet, daily choices we make.
Career Pivots Without the Chaos – Not ready to quit your job? Start building something on the side. Explore consulting, freelancing, or passion projects that could evolve into something bigger.
Creative Exploration – Always wanted to paint? Write? Start a brand? This is the time to explore—without pressure, just curiosity.
Reevaluating Relationships – Friendships, partnerships, work dynamics—midlife invites us to assess who and what truly adds value to our lives.
Personal Style Shifts – Midlife style isn’t about dressing younger—it’s about dressing better. Let go of anything that doesn’t feel authentically you.
The Joy of Learning Again – A language, a new skill, a degree—investing in your curiosity is the ultimate reinvention tool. It’s also amazing for our minds to learn new things, we don’t realise how complacent we have become until we start to stretch ourselves in new directions. It might feel daunting at first, but it feels so damn good once you gain a little momentum.
The FEAR Factor: Getting Past the ‘What Ifs’
Reinvention, even when it’s exciting, comes with its fair share of fear. The What if I fail? What if I’m too old? What if this is a terrible idea?
Here’s the thing: fear is part of it. But fear doesn’t mean stop—it means this matters. Here at maison 1973 we know a thing or two about this topic as we are tackling it in real time, as our creator Nic explains:
“Starting something from scratch again is terribly hard and somewhat frightening. The prospect of putting all of your time and energy into the unknown and it potentially not playing out as you want it to-frankly it’s a fear of mine. However, I would prefer to tackle this fear right now, then to regret not trying. Bravery comes in all different forms. We need to be brave to create the life we want.”
Reframe the Narrative – Instead of What if I fail?, we like to say to ourselves What if this works? Instead of I should have done this earlier, try I’m doing it now, and that’s what matters.
Micro-Reinvention – Big change doesn’t happen overnight. Break it down into small, manageable steps. One step at a time. It’s ok to feel impatient to get where you want to be, but learn that everything doesn’t happen the moment we decide we want it – we need to work for it. Consistency everyday, bit by bit – will always get us to where we want to go.
Surround Yourself with Expanders – Follow, listen to, and spend time with women who are doing what you aspire to. Seeing reinvention modelled in real time makes it feel more possible. Confidence in knowing you aren’t alone, there are many women seeking change.
Reinvention as an ONGOINGProcess
One of the biggest myths about reinvention? That it happens once. But the truth is, we are always evolving.
You might pivot careers now, and again in 10 years. Your personal style might shift multiple times. Your passions, interests, and priorities will continue to change—and that’s a good thing.
Reinvention isn’t about arriving at a final version of yourself. It’s about giving yourself the permission to keep evolving.
the maison 1973 takeaway
The most powerful thing about midlife reinvention? It’s yours to define. It doesn’t have to be loud, dramatic, or validated by anyone else. It just has to feel right for you.
So whether your reinvention is a bold career shift or a quiet commitment to dressing for yourself, know this: it’s never too late, and you’re never too old to step into something new.
Just start.
maison 1973
Disclaimer: The information in this article is for general informational purposes only and does not constitute professional advice. While we strive for accuracy, we make no guarantees regarding the completeness or reliability of the content. Always seek the advice of a qualified professional before making any decisions based on this information.
Luxury isn’t what it used to be. In our 20s and 30s, it might have been about logos, status symbols, or the sheer thrill of an impulsive designer purchase. But by midlife, something shifts.
Luxury is no longer about what we own—it’s about how we live.
For the maison 1973 woman, true luxury isn’t about chasing trends or impressing others. It’s about understated elegance, impeccable craftsmanship, and the intentional choices that make everyday life feel richer. It’s about a slow appreciation of quality, whether that’s the linen sheets you sink into at night, the perfectly tailored blazer that fits like a second skin, or the morning ritual of grinding your coffee beans.
Let’s explore what we believe real luxury means in midlife, how to cultivate it in your own life, and why it has absolutely nothing to do with price tags.
Project
“True luxury is never loud—it’s felt, not flaunted.”
maison 1973 creator, Nic Tierney
QUIETConfidence: The UltimateLUXURY That Comes With Age
There’s a shift that happens in midlife. It’s not loud, but it’s profound. The need to prove ourselves fades, and in its place, something far more valuable emerges: quiet confidence.
Quiet confidence is the kind of luxury money can’t buy. It’s the deep knowing that you are enough, that your worth isn’t measured by external validation, trends, or the expectations of others. It’s wearing what feels right instead of what’s expected, speaking only when it adds value, and making decisions based on intuition rather than insecurity.
When we were younger, confidence often felt like something to perform. We looked for it in achievements, in approval, in how we were perceived. But real confidence—the kind that becomes magnetic, effortless, and truly luxurious—comes from experience, from making mistakes, from realising that nothing external defines us. It’s the way we carry ourselves, the grace we extend to others, the way we take up space without needing permission.
There are certain brands that have always understood this idea—think of Phoebe Philo’s minimalism, or Totême’s subtle refinement. Their power isn’t in screaming for attention; it’s in the understatement, the precision, the self-assured presence of something that knows exactly what it is.
The maison 1973 woman embodies this same philosophy—her style, her choices, her very existence isn’t about trying to be seen; it’s about being undeniably present.
Because at this stage in life, luxury isn’t just what we wear or own—it’s how we carry ourselves. And nothing is more powerful than a woman who is completely, unapologetically at home in her own skin.
The New Definition of Luxury: INTENTIONAL, Not Excessive
Luxury in midlife is no longer about excess—it’s about intention. It’s about choosing well and choosing wisely, surrounding yourself with things that bring beauty, joy, and ease.
Timeless over trend-driven – Fast fashion and throwaway culture? It’s not for us as it maybe once was. The maison 1973 woman seeks pieces that will last a lifetime, not just a season. Whilst it’s fun to shop on a whim, we are doing so now less and less. Brands like The Row, Jill Sander, Gabriela Hearst, and Totême embody this ethos—quiet, beautifully made, and effortlessly chic.
Simplicity as sophistication – There is a certain confidence in simplicity. Think of a flowy white linen dress, the perfect leather tote, or a pair of handcrafted sandals. The real statement we find now, is actually in the restraint.
Luxury is a feeling, not a thing – The ultimate luxury? Time. Space. The freedom to design your life in a way that feels deeply fulfilling.
The EVERYDAYLuxuries That Matter Most
Forget the idea that luxury is reserved for special occasions. Real luxury is found in the rituals of daily life.
Morning rituals – Drinking coffee from your favourite hand-made ceramic cup, wrapped in a soft linen robe. This has to be one of life’s most simple, wonderful luxuries, no?
Scent and atmosphere – At maison 1973, we understand that these elements are essential to our concept of ‘simple luxury.’ Whether we’re lighting our all-time favourite candle, the Abd El Kader ‘moroccan mint tea‘ from the exceptional French brand Cire Trudon, or using our go-to oil scent, the Beatrice essential oil from Aesop in our diffuser by the desk and in the living room, we expertly transform the mood of our spaces.
Mindful dressing – Choosing clothes that feel good on the body, like a soft cashmere sweater, an oversized white shirt, or well-fitting pants—pieces that are easy to wear and improve over time. Some days it’s just leggings and a comfortable tee that make you feel relaxed yet stylish. Regardless of the choice, these clothes form the new uniform. This mindset not only focuses on practicality but also helps build a personal connection to our clothing, encouraging thoughtful shopping and valuing quality over quantity. By picking items that suit our style and comfort, we create a wardrobe that truly represents us, enabling us to go about our daily lives with confidence.
Slow, intentional travel – Taking the scenic route allows us to truly immerse ourselves in the places we visit, encouraging a deeper connection with the local culture and surroundings. Whilst it may feel that we are spoilt for choice when it comes to where we choose to stay, for the maison 1973 woman it is all about the personal touches and the way it makes us feel. Staying in unique accommodations that feels personal is what we crave now, such as Ett Hem in Stockholm, with its charming atmosphere, or The Calile in Brisbane, Australia – known for its cool, modern elegance and vibrant James St lifestyle precinct on it’s doorstep. They offer a sense of belonging and adventure, as we now savour the journey rather than just focusing on the destination. By taking the time to explore hidden gems, enjoy all of the local cuisine, and engage in meaningful conversations with locals, we can create lasting memories in ways that hurried trips simply cannot replicate.
How To CultivateLUXURY In Your Life (Without Spending A Fortune)
Luxury isn’t about how much money you spend—it’s about how much thought you put into the things you surround yourself with. Here’s how to cultivate a life of simple, quiet luxury:
Buy less, but buy better. Invest in fewer, higher-quality pieces for your wardrobe, your home and your life, that truly serve you.
Create daily rituals. Whether it’s your skincare routine, or how you set your table for breakfast, luxury is found in small, meaningful details.
When did we forget how good simple rituals are? Everything doesn’t need to be grand to be great. And it certainly doesn’t need to be captured on social media for it to be meaningful or proven.
Prioritise experiences over possessions. A beautiful dinner with friends, a solo weekend retreat, time with your beloved fur baby on the couch, an afternoon spent in nature or wandering a museum—these are the luxuries that should matter to us.
THE MAISON 1973 TAKEAWAY
At this stage in life, luxury is about living on your own terms. It’s about surrounding yourself with things, people, and experiences that elevate your daily life. It’s not about proving anything—it’s about feeling everything.
So, what does luxury look like for you today? A morning with no alarms? A perfectly brewed espresso? A long walk? Whatever it is, know this: you deserve it.
Simple luxuries.
maison 1973
Disclaimer: The information in this article is for general informational purposes only and does not constitute professional advice. While we strive for accuracy, we make no guarantees regarding the completeness or reliability of the content. Always seek the advice of a qualified professional before making any decisions based on this information.
“Linen taught me that style doesn’t need to be loud. It’s a very relatable textile. It needs to feel lived-in, lasting, and true. It’s how I live — natural, textured, little bit crumpled! And never trying too hard…”
creator maison 1973, Nic Tierney
A Linen LOVEAffair
There’s something about linen. For those of us who appreciate texture, craftsmanship, and understated luxury, linen isn’t just fabric – it’s a feeling.
Having worked in home textiles and product design for some of the biggest brands in Australia and globally, our team here at maison 1973 have seen countless materials come and go, but linen? Linen simply endures. It tells a story of heritage, of artisanship, and of an unwavering place in modern interior design.
But what makes it so special? Why are designers, stylists, and consumers alike so drawn to this humble yet exquisite fabric?
This is a deep dive into linen’s rich origins, its many uses, and why it has become the cornerstone of modern interiors and clothing. We consider this a little love letter to our forever favourite textile.
A Fabric Steeped In HISTORY
Linen is one of the oldest textiles in the world, dating back over 36,000 years. Archaeological finds suggest that flax fibres were woven into fabric long before the pyramids of Egypt were even conceived. The ancient Egyptians revered linen, using it for everything from garments to burial shrouds—reserved, of course, for the elite and the sacred. Linen symbolised purity and wealth, often used to wrap mummies because of its natural preservation qualities. (Source: The Metropolitan Museum of Art)
Fast forward to medieval Europe, and linen became a household essential. France, in particular, became a hub for the finest linen production, perfecting the craft through centuries of weaving. To this day, the French province of Normandy remains one of the world’s most renowned sources of flax, known for its exceptional quality and durability.
A maison 1973 fun fact? The term linens—referring to bed sheets and household textiles—comes from the fact that linen was the main material used in home textiles before cotton and synthetic fibres became popular.
The ART of Weaving: What Makes Linen So Unique?
From a designer’s perspective, linen is unmatched in both aesthetics and performance. But what makes it so special?
Durability & Strength: Linen fibres are up to three times stronger than cotton, which is why linen sheets, when cared for properly, can last for decades. Over time, rather than wearing out, linen softens – offering a luxurious lived-in feel.
Breathability & Comfort: Ever wondered why linen sheets feel cool in summer yet cosy in winter? Linen’s natural fibres allow air to circulate, regulating temperature and wicking away moisture better than any other textile. (Source: National Sleep Foundation)
Sustainability: Linen is one of the most eco-friendly fabrics available. Flax requires far less water than cotton, thrives without heavy pesticides, and every part of the plant is used – meaning zero waste. With sustainability becoming a non-negotiable in modern design, linen is leading the way.
Linen in MODERN Interior Design: A Love Affair That Lasts
For those of us with a keen eye for interiors, there is no denying that linen is an essential element of contemporary styling. It’s loved by top designers and stylists for its relaxed yet refined appeal. Let’s explore it’s varied uses:
Linen Bedding: The Ultimate Everyday Luxury
There’s a reason why luxury bedding brands such as Cultiver, Hale Mercantile Co, Carlotta & Gee, Bedouin Societe, bedtonicandPiglet in Bed (to name just a few from our long list of favourites) are championing linen sheets. Linen bedding is effortlessly chic, breathable, and hypoallergenic, making it perfect for year-round comfort.
We love layering our linen, and also opting for heavier linen bed covers that provide a cosy and inviting atmosphere to our bedrooms. Adding lightweight throws in complimentary colours not only enhances the visual appeal but also offers versatility during fluctuating temperatures. We love to add cushions in an array of sizes and textures—think bolsters and larger size euros—that create an eclectic yet harmonious look. We also use our euros as couch cushions (instead of the standard smaller sizes) as we love the aesthetic and overall comfort they provide.
image source: Pinterest
Our Design Tip: For a stylish, layered look, maison 1973 enjoys using neutral linen shades – like warm whites, oat, soft greys, and classic earth tones. This combo gives a laid-back, upscale vibe. The great thing about linen is how relaxing and easy it feels in any home, whether it’s a beach house, a city apartment, or a farmhouse.
It truly is super versatile.
Linen Upholstery: Texture That Elevates a Space
Linen-covered sofas and armchairs are becoming a signature in modern European and Australian homes. Unlike synthetic fabrics that can feel heavy or overly structured, linen upholstery adds an organic softness, aging beautifully over time.
Brands championing linen upholstery and our favourites:
MCM House (Australia) – Known for their iconic linen sofas that exude effortless elegance.
Our Design Tip: We always seem to pair our linen-upholstered furniture with natural materials like timber, stone, and wool for a warm, organic feel.
Linen CURTAINS: Softness & Light Filtering
Heavy curtains can feel overwhelming and sometimes out dated for our more contemporary style of homes nowadays, but beautiful, lightweight linen curtains bring a breezy, understated luxury to any space. They allow soft light to filter through while maintaining privacy, making them perfect for modern, minimalist homes.
Our Design Tip: For styling, we always choose extra long linen curtains in soft neutrals (or washed-out pastels) to create an airy, European-inspired aesthetic. Our pick are from Cultiver.
“After all, I was dressed in linen and so retained a certain capacity for nonchalance.”
Author, Joanna Ruocco
Beyond Interiors: The EVERYDAY Beauty of Linen
Linen isn’t just for the bedroom or living room. It finds its way into every corner of a thoughtfully designed home:
Linen Napery & Tablecloths – The easiest way to elevate a dinner setting, linen belongs in the kitchen and dining space just as much as it does in the bedroom or living area – perhaps even more so. A softly rumpled linen tablecloth instantly transforms a meal into a bit more of a special moment, and linen napkins add both beauty and functionality to everyday tasks. Unlike synthetic fabrics, linen absorbs better, dries faster, and only gets softer with each wash, making it a natural choice for those who appreciate quality that lasts. Whether draped over a rustic wooden table or neatly folded beside a plate, linen in the dining space speaks to an effortless kind of elegance – one that values texture, tradition, and the quiet luxury of well-made things. We love and use these Cultiver napkins often.
Our Design Tip: We love using our linen tablecloth as a fun throw for outdoor picnics and bbq’s. It’s super lightweight, easy to carry around, and a breeze to clean, plus it always adds a nice little luxurious touch!
Linen Tea Towels – Lightweight, highly absorbent, and naturally quick-drying. We love and use these Cultiver tea towels everyday.
Linen Towels – Again, so lovely and lightweight, absorbent, and naturally quick-drying, linen towels add such a stylish addition to any bathroom. We adore these Hale Mercantile towels and use them everyday in our bathrooms.
Linen Loungewear – There’s nothing quite like arriving home after a long day at work, enjoying a refreshing shower, and slipping into some stylishly comfortable PJ’s. The latest linen loungewear is not only comfortable, but also serves beautifully as chic daywear—perfect for grabbing a coffee (in our favourite linen pants and shirt by Jasmine & Will)—absolutely! We also have this gorgeous and versatile linen shirt by Carlotta & Gee on high rotation.
Linen Clothing – Wearing your favourite linen feels so easy. A white linen shirt, slightly oversized, gives off a relaxed, confident vibe – structured yet soft, timeless yet modern. Flowing linen dresses, like our beloved ones from Seaside Tones, perfectly embody ‘stylishly undone’. The charm of linen clothing lies not only in its comfort but also in how it elevates even the simplest outfits, making them feel effortless and stylish. True style isn’t about trying too hard – it’s about wearing what feels like you.
“I have more linen pieces than I care to admit. An oversized linen shirt is a part of my signature style, all year round. Perfect for travelling, they are indestructible. The older, the better I say!”
creator maison 1973, Nic Tierney
white linen dress
Caring for Linen: A Designer’s ADVICE
Investing in linen means knowing how to care for it properly. Unlike synthetic fabrics, linen gets better with time – but only if treated well.
These are how we have cared for our linen over the years and it still looks (and functions) like the very first day we bought it:
Wash in cool or lukewarm water (never hot) – to preserve the fibres.
Use a gentle detergent – harsh chemicals can break down the natural structure of linen.
Air-dry whenever possible – for that effortless, organic ‘lived in’ texture.
Embrace the wrinkles – linen isn’t meant to be perfectly pressed. The beauty is in its relaxed imperfection.
Why Linen Will Always Be TIMELESS
For those of us who appreciate authenticity in design, linen represents effortless elegance, history, and sustainability in one fabric. It’s not just a passing trend – it’s a timeless textile that has been, and will always be, a hallmark of understated luxury.
Over the years we have been inspired by many wonderful textile designers, but few voices in the world of design have the depth, foresight, and influence of Lidewij Edelkoort. A true pioneer in trend forecasting, textile innovation, and sustainability, she has spent decades shaping the way we see fashion, interiors, and the materials that surround us. Her ability to anticipate the future – while deeply honouring craftsmanship and heritage – has made her one of the most respected minds in the industry and someone we have always loved to be inspired by. Over the years, we have had the privilege of attending her seminars and reading her trend books and colour forecasting. They are always insightful and a joy to consume.
As a lifelong advocate for natural fibres and slow design, Lidewij Edelkoort. has often spoken about the enduring value of linen – its ability to bridge past and future, tradition and modernity. Her trend agency, Trend Union, continues to influence global fashion, homeware, and sustainability movements. We simply love her design philosophy and her eye for detail.
The Maison 1973 Takeaway:
So whether you’re investing in beautiful linen bedding, a timeless linen sofa, or just a set of perfectly rumpled linen napkins, you’re not just buying fabric, you’re buying into a legacy – one that tells stories of the past, while seamlessly fitting into the modern world.
Linen is forever.
Continue to explore our mood boards for inspiration
Disclaimer: The information in this article is for general informational purposes only and does not constitute professional advice. While we strive for accuracy, we make no guarantees regarding the completeness or reliability of the content. Always seek the advice of a qualified professional before making any decisions based on this information.
Lately, do you find yourself reminiscing more than usual? This is a topic that we have thought about a lot here at maison 1973. Maybe it’s an old song that instantly transports you back to your teenage bedroom, or a scent that reminds you of summer holidays from decades ago. Perhaps it’s the way flipping through an old magazine or watching a 90s rom-com makes you feel comforted, seen, and somehow more yourself.
Yes! Well welcome to the beautiful, complex, and deeply emotional experience of nostalgia.
For the maison 1973 woman, we believe that nostalgia isn’t just about looking back—it’s about reconnecting with the essence of who we are. And in midlife, when so much is shifting, embracing the past can be a powerful way to shape our future, and what lies ahead.
Let’s explore why we crave nostalgia, what it really means, and how we can use it to create a more joyful, intentional life today. We love this topic, we hope you do too…come with us on a little trip down memory lane.
“I like to look back sometimes—not because I want to return, but because it reminds me how far I’ve come. Nostalgia isn’t just about the past; it’s about the pieces of ourselves we carry forward. The songs, the scents, the little moments—they make me smile, not just for what they were, but for how they’ve shaped who I am today. They’re never far from me.”
creator of maison 1973, Nic Tierney.
Why We’re So DRAWN To Nostalgia In Midlife
Nostalgia isn’t just sentimental—it’s psychological. Studies show that as we age, we naturally reflect more on our past. But why does it feel so good?
It’s a Comfort Mechanism – Research from the University of Southampton found that nostalgia helps regulate emotions, reducing stress and making us feel more connected and optimistic about life (Source: Southampton Study).
It Helps Us Find Meaning – In midlife, we start questioning: Who am I now? What really matters? Nostalgia reminds us of the values, dreams, and joys that have shaped us.
It Bridges Our Past & Present – It’s not about “wanting to go back.” It’s about bringing the best parts of our past forward—into how we dress, how we live, and what brings us joy today. Not all of our memories are fond ones, but
Nostalgia is a beautiful thing, but let’s be honest—not every memory is wrapped in a warm glow. Some moments feel heavy, tangled with what-ifs and why-didn’t-Is. Looking back isn’t always about reliving the best days; sometimes, it’s about making peace with the harder ones. But even in those moments—the heartbreaks, the lessons learned—there’s something to honour. They remind us of our resilience, of how much we’ve grown, and of the life we’re choosing to build now. Because nostalgia isn’t just about celebrating the past—it’s about deciding what we carry forward and what we finally set down.
The Nostalgia Triggers That Hit Us HARD
Ever wonder why certain things instantly make you feel nostalgic? Here are some of the most powerful triggers:
Music – That first concert you went to, the song that played at your wedding, the mixtape era—we remember moments through sound.
Scents – The perfume your mother wore, the smell of an old bookstore, freshly cut grass in summer—scent is one of the strongest memory triggers.
Fashion – The effortless styles of the 70s, the minimalism of the 90s—nostalgia shows up in how we dress, embracing past aesthetics in modern ways.
Food – A recipe passed down through generations, the way our childhood favourite dish instantly brings us comfort.
Old-School Rituals – Handwritten letters, film photography, flipping through a real magazine—things that felt normal then feel luxurious now.
Nostalgia isn’t about “living in the past.” It’s about reintroducing joy into the present. If something sparks happiness, why not bring it back?
How We Can Use Our Nostalgia To INSPIRE Our Life
Nostalgia isn’t just about reminiscing—it’s about taking what we love from the past and using it to enrich our present and future. Here’s how we try to do it:
Curate a Nostalgic Wardrobe (With a Modern Twist)
Style is personal history. Instead of chasing trends, think about:
What did you love wearing when you felt most confident?
Which silhouettes, colours, or fabrics feel like you?
Can you bring back effortless vintage elements—a silk scarf, a timeless trench, or classic gold hoops?
RomanticiSe Your Daily Rituals
Nostalgia reminds us of a time when life felt more intentional. Before everything became digital and rushed, we savoured experiences.
Try This:
Swap out your phone alarm for a real alarm clock – yes the old fashioned brown and black kind!
Write in a physical journal instead of a note on your phone or iPad
Play some vinyl!
Use the ‘good’ china or glassware on a regular Tuesday—because why not? What are we saving it for? Everyday little luxuries that bring us joy.
Revisit Hobbies That Once Lit You Up
As kids and young adults, we created for the joy of it—not for productivity. Somewhere along the way, we forgot how to do things just for fun.
Loved sketching? Buy a sketchbook. Used to dance? Put on a playlist and move. Miss the days of film photography? Dust off an old camera.
What we have discovered of late, is that our past interests still hold clues to our current joy. We should listen to them and maybe start to follow them.
Make Time for People Who Share Your History
There’s something powerful about reconnecting with friends who knew you before life got complicated. It reminds you of who you’ve always been at your core.
Write a letter (yes, an actual letter) to someone who meant a lot to you.
Reach out to an old friend for a coffee date.
Plan a “nostalgia night” with music, movies, and stories from the past.
“Nostalgia is a gift – if we use it well.”
maison 1973 founder, Nic Tierney.
The Maison 1973 Takeaway:
Our final thought? The maison 1973 woman isn’t looking back because she wants to go back. She’s looking back because she knows her past holds treasures that can enrich her future.
So the next time nostalgia strikes, don’t brush it off. Ask yourself: What is this reminding me of? What can I bring back into my life today? Because sometimes, the key to moving forward is found in the beauty of what came before.
Get nostalgic.
Continue to explore our mood boards for inspiration
Disclaimer: The information in this article is for general informational purposes only and does not constitute professional advice. While we strive for accuracy, we make no guarantees regarding the completeness or reliability of the content. Always seek the advice of a qualified professional before making any decisions based on this information.
One day, you’re calm, cool, collected. The next, you’re ready to throat-punch the slow walker in front of you, scream at the WiFi, or roll your eyes so hard they might get stuck. What happened? When did our patience pack its bags and leave the building?
Welcome to midlife impatience—the very real, very unspoken shift that happens somewhere in our 40s and beyond. It’s not just about being in a hurry; it’s about not having the tolerance for what no longer serves us.
So, let’s break it down. Why are we suddenly so damn impatient? What’s really behind this feeling? And, most importantly—how do we harness it instead of letting it make us feel like we’re losing our minds?
“They say patience is a virtue, but honestly? So is knowing when to walk away. At this stage, I have patience for the things that matter and am more about cutting through the nonsense—because life’s just too short for some things.”
creator maison 1973, Nic Tierney
The SCIENCE Behind Midlife Impatience
First things first: you’re not going mad, and this isn’t just you. There are actual biological, psychological, and emotional reasons why midlife turns us into people who have zero time for nonsense.
Hormonal Shifts: Estrogen and progesterone impact mood regulation, and as they fluctuate, so does our ability to tolerate minor irritations. (Ever notice how things that used to mildly annoy you now make you want to scream? Yep, there it is.)
The Midlife Time Crunch: Statistically, we are more than halfway through our lives. We start seeing time differently—not as endless, but as precious. We simply don’t want to waste it on things that drain us.
Neurological Changes: Studies from the Australian National University suggest that as we age, our brains become less interested in social politeness and more wired for authenticity. In short? We lose the filter that used to make us tolerate unnecessary BS.
The ‘I Don’t Have TIME for This‘ Effect
At some point, midlife flips a switch. And suddenly:
Small talk?Nope. Give me real conversations or leave me alone.
Waiting in long lines? Torture.
Explaining myself? Not happening.
Tolerating toxic friendships, draining obligations, or outdated expectations? Definite no.
It’s not rudeness, and it’s not a lack of kindness. It’s a deep shift in what we’re willing to invest our energy in.
Reality Check: Psychologists call this ‘mortality awareness’—when we reach an age where we deeply understand that time is limited, we start cutting out the unnecessary and focusing on what actually matters.
Where Is This Impatience COMING From?
If you’re feeling like you’ve turned into a woman with a permanent eye-roll, let’s pinpoint what’s really happening.
You’re Done People-Pleasing: Midlife means shedding the need for approval. If something doesn’t align, we don’t pretend it does.
Your Energy is Currency: You’re more aware than ever that where you put your energy affects your entire well-being. If something drains you, you’re out.
You Value Depth Over Drama: If a conversation, relationship, or situation feels surface-level or exhausting, you’re just not here for it anymore.
Your Tolerance for B.S. is at an All-Time Low: You’ve lived enough life to spot nonsense from a mile away. And frankly? You’re not wasting another second on it.
Turning Impatience Into POWER
So what do we do with this newfound urgency? How do we channel it into something positive instead of just wanting to scream at slow walkers?
Reframe It as Clarity: Instead of seeing impatience as a flaw, view it as a powerful filter. It’s showing you what matters and what doesn’t.
Use It to Set Boundaries: Your impatience is telling you something. Listen to it. Say no. Protect your time. Walk away from things that no longer serve you.
Invest in What Fills You Up: If you’re impatient with the meaningless, put your energy into the meaningful—whether that’s passion projects, deeper friendships, or finally doing the thing you’ve been putting off.
Laugh About It: Because let’s be real—sometimes, our impatience is downright funny. We have turned into those women who mutter under their breath at slow walkers. Own it.
MIDLIFE Impatience Is A Superpower
This isn’t about losing patience—it’s about gaining perspective. It’s not that we don’t care anymore. It’s that we care too much to waste our time on what doesn’t matter.
So, next time you feel that familiar surge of impatience rising, take a breath and ask yourself: Is this something worth my energy? If not? Let it go. If yes? Go all in.
Because midlife isn’t about waiting anymore—it’s about living fully, fiercely, and without apology.
Done with nonsense.
maison 1973
Disclaimer: The information in this article is for general informational purposes only and does not constitute professional advice. While we strive for accuracy, we make no guarantees regarding the completeness or reliability of the content. Always seek the advice of a qualified professional before making any decisions based on this information.
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